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ANDALUSIA, a commitment to rural and nature tourism at FITUR 2010

ANDALUSIA will be attending this year’s edition of FITUR on its own exclusive 6000 m2 stand where it will be presenting its proposals for 2010, aimed at harnessing tourism activity throughout the whole region and creating products to meet the new emerging travel demands. With this in mind it has created the Andalucía Lab, a tourism intelligence laboratory through which the community aspires to become an international reference on innovation matters.

The strongest commitment by ANDALUSIA is in the rural and nature segment, a key product for attracting travellers all year round to certain areas such as the spectacular Cazorla, Segura and las Villas Natural Park, one of the inland destinations with the greatest traditions in the entire region.

Continuing along the same lines of strengthening inland tourism, a sector which represents 20% of the total tourists visiting the autonomous community, initiatives such as the Guadalquivir Turístico project have been launched with the intention of establishing the river as a unifying element and converting it into a great tourist and leisure route.

To structure the mineral-medicinal water resources of 15 Andalusian municipalities and to meet the growing health and beauty tourism demand, projects such as the Andalusian Thermal Villas Sustainable Tourism Initiative are being introduced. It is intended through this initiative that these cities, towns and villages spread out over the eight Andalusian provinces recover their individual character, as well as their appeal and prestige as unique destinations.

Hall 3, Stand 3A01
www.andalucia.org