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FITUR 2010 EXHIBITORS’ LATEST NEWS
Wine tourism and the St James Way, promotional centrepieces from LA RIOJA at FITUR 2010
LA RIOJA is attending FITUR with a wide range of products surrounding the promotion of the Jacobean Year 2010 including wine tasting, the signing of agreements, children’s activities on the St James Way, arts and crafts demonstrations and wine therapy treatments. The principal objective is to promote the region’s character and position it as a reference for wine, nature and cultural tourism.
The Autonomous Community’s stand, in the shape of a wine glass, will feature special areas showing images of the region, a specific area for promoting the Jacobean Year 2010, with a special focus on the St. James Way on its journey through LA RIOJA. The area comes complete with a Bluetooth application allowing visitors to download information on the Jacobean route directly onto their mobile phones.
The Regional Minister of Tourism, the Environment and Territorial Policy will be signing collaboration agreements with Turespaña for the promotion of the St James Way and the implementation of an enogastronomy campaign with Google and Viajes Marsans. Also being promoted on the stand will be the Verdura de Calahorra museum, the El Barranco Perdido Palaeontology Park and all the information on themed routes offered by LA RIOJA.
Students from the LA RIOJA Tourism School will be responsible for attending to visitors in the La Rioja hall in an industry training support activity and will be donning wine related motifs. The proposals from the region’s wine cellars and museums, its enotourism activities, its infrastructures for organising conferences and congresses and sports tourism, are just some of the other key features to be presented by LA RIOJA at FITUR 2010.
Hall 9, Stand 9C10
www.lariojaturismo.com