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Raúl Jiménez, Ceo of Minube.com

Interview with Raúl Jiménez, Ceo of Minube.com

1. What is the MINUBE traveller community?

Minube.com is an on-line social network for travellers. It is a website aimed at people who like to find out about their destination before they travel; people who like to plan their trips (find out the best places to visit, so that they don’t miss anything); people who want to experience their destinations to the full and to enjoy them to the maximum; and without a doubt, people who enjoy sharing their experiences, and like to record their memories and impressions so that they don’t forget them. The website is visited by one million keen travellers every month.

Thanks to all this and its ranking as leader in social travelling in Spain, Minube has positioned itself as the ideal channel for promoting tourist destinations on the Internet through innovation, experience and content.

2. Who belongs to this community and what are the requirements to join?

Minube is an open community, so anyone who loves travelling can become a member in less than a minute, and have his or her own traveller profile on the Internet.

To date, more than 80,000 travellers have registered and are active participants in the community. Together they have already shared information about more than 105,000 places in more than 16,600 cities and almost 200 countries all over the world, and have posted more than 500,000 photographs and almost 5,000 videos of their trips.

3. What are the characteristics of your organisation?

We are a young project that was set up by Spanish entrepreneurs. We started in November 2007 and we haven’t stopped growing since. To date, in addition to Spain, Minube can also be found in France, Italy, Portugal, Germany, and in the near future, we will also be in China, Japan and the UK, as a result of Minube’s clear global vision.

Our team of 16 people, with headquarters in Madrid, comprises young, passionate people who all share the aim of revolutionising the Internet travel sector.

4. How does the community work?

The way the community works is quite simple. Any traveller can visit the site, find out about tourist destinations, and decide and put together trips. However, the experience is even better when travellers register because, from that point on, they can start to interact and participate actively in the community, by sharing their favourite destinations, photos, videos, and personal travel experiences.

The idea behind Minube is to allow users to do everything involved with the travel process in a single space. This includes everything from getting inspiration on the destination, planning, price comparison, purchasing, the trip itself, to sharing experiences when they arrive home.

5. You have organised a meetup for travellers to take place on 23 January after the panel discussion Los viajeros toman la palabra (Travellers have their say). What is the idea behind this meeting?  

FITUR is a world benchmark trade fair for the tourism sector.

And the most important component of tourism is, without doubt, the traveller. Minube sees the traveller as the centre of the industry, and wants them to have a leading role at Fitur as well. Travellers deserve to be in the front row, and the idea behind the meetup was to achieve this. We wanted to give travellers a chance to meet once a year at FITUR, so they can have their say and talk about their experiences, tell us how they travel, and where they go. We also want to give them the chance to chat amongst themselves and enjoy the entire experience.

6. On 23 and 24 January, you will have two information points at the entrance doors to FITUR. What kind of information will you be offering visitors to the Fair at these information points?

When we talked to the FITUR organisation, we realised we would be able to help them give travellers some specialised help looking for the ideal holidays. Therefore, we suggested setting up information points at each of the entrances to FITUR (at both the South and North doors), to enable visitors to see us at the stand as they entered, thus allowing us to direct them to the stands that would be most suitable according to their interests. When they come to the information points they will be asked for information about their preferences so that we know what kind of travellers they are, and then, using Minube’s considerable expertise, we will advise them to visit specific stands at the Fair, and give them with Minube name badges, so that staff on the stands can see they have been helped at one of our information points.